Consider this.

There's a lot of talk about donor retention these days.

No.

It can't only be about death and taxes.

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more.

I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me.

I once heard a story about a legacy gift that was about to be "closed" until the organization's CFO fumbled the ball in the end zone. Here's how it goes:

There's an acronym — K.I.S.S. — that seems like it might have been developed just for marketers:

Tony Robbins, author of Money: Master the Game, discussed 'How Progress Equals Happiness' earlier this year on Oprah's digital web-show - #OWNSHOW.

Here's a sort of "Greatest Hits" list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy.