--- title: Smartideas | Greg Warner --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/author/greg-warner#) ## Greg Warner ### Recent Posts [![](https://info.imarketsmart.com/hs-fs/file-3555832417-jpg/blog-files/16866-nqt73j.jpg) ](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) ## [Fundraising vs. Selling: How to overcome the misconceptions](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On November 02, 2015 **Too many people give selling a bad rap.** [Read More **](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) [![](https://info.imarketsmart.com/hs-fs/file-3555832202-jpg/blog-files/thinking-272677_640-2-e1446214511767.jpg) ](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) ## [Consider using the word "consider" more often](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 30, 2015 **Consider this. ** [Read More **](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) [![](https://info.imarketsmart.com/hs-fs/file-3555832657-png/blog-files/screen-shot-2015-10-16-at-1.45.52-pm-970x507.png) ](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) ## [Too much talk about donor retention?](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 26, 2015 There's a lot of talk about donor retention these days. [Read More **](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/fundraising-vs-facilitating/) ## [Fundraising vs. Facilitating](https://info.imarketsmart.com/blog/fundraising-vs-facilitating/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 21, 2015 **Fundraising** focuses on an organization's process for raising money by requesting donations. [Read More **](https://info.imarketsmart.com/blog/fundraising-vs-facilitating/) [![](https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png) ](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) ## [Is your organization really that special?](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 19, 2015 **No.** [Read More **](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) [![](https://info.imarketsmart.com/hs-fs/file-3555832472-jpg/blog-files/bulb-611410_640.jpg) ](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) ## [2 things you need to know for direct marketing](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 14, 2015 **If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know:** [Read More **](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/do-you-really-have-to-ask-for-a-gift/) ## [Do you really have to ask for a gift?](https://info.imarketsmart.com/blog/do-you-really-have-to-ask-for-a-gift/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 12, 2015 **At MarketSmart, we don't close sales and we don't close deals. ** [Read More **](https://info.imarketsmart.com/blog/do-you-really-have-to-ask-for-a-gift/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/i-am-a-disruptor/) ## [I am a disruptor](https://info.imarketsmart.com/blog/i-am-a-disruptor/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 09, 2015 **I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.** [Read More **](https://info.imarketsmart.com/blog/i-am-a-disruptor/) [![](https://info.imarketsmart.com/hs-fs/file-3555832357-jpg/blog-files/quality-vs.-quantity.jpg) ](https://info.imarketsmart.com/blog/quality-vs-quantity-which-is-better-for-selecting-fundraising-prospects/) ## [Quality vs. Quantity: Which is better for selecting fundraising prospects?](https://info.imarketsmart.com/blog/quality-vs-quantity-which-is-better-for-selecting-fundraising-prospects/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 05, 2015 **I've always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving.** [Read More **](https://info.imarketsmart.com/blog/quality-vs-quantity-which-is-better-for-selecting-fundraising-prospects/) [![](https://info.imarketsmart.com/hs-fs/file-3555832152-jpg/blog-files/reinventing.jpg) ](https://info.imarketsmart.com/blog/why-its-time-for-reinvention/) ## [Why it's time for reinvention](https://info.imarketsmart.com/blog/why-its-time-for-reinvention/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 02, 2015 **Something is happening all over the world. Entire systems are being [reinvented](http://imarketsmart.com/what-we-do/).** [Read More **](https://info.imarketsmart.com/blog/why-its-time-for-reinvention/) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/author/greg-warner/page/2) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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