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Greg Warner

Recent Posts

Fundraising vs. Selling: How to overcome the misconceptions

By Greg Warner On November 02, 2015

Too many people give selling a bad rap.

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Consider using the word "consider" more often

By Greg Warner On October 30, 2015

Consider this.

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Too much talk about donor retention?

By Greg Warner On October 26, 2015

There's a lot of talk about donor retention these days.

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Fundraising vs. Facilitating

By Greg Warner On October 21, 2015

Fundraising focuses on an organization's process for raising money by requesting donations.

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Is your organization really that special?

By Greg Warner On October 19, 2015

No.

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2 things you need to know for direct marketing

By Greg Warner On October 14, 2015

If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know:

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Do you really have to ask for a gift?

By Greg Warner On October 12, 2015

At MarketSmart, we don't close sales and we don't close deals.

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I am a disruptor

By Greg Warner On October 09, 2015

I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.

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Quality vs. Quantity: Which is better for selecting fundraising prospects?

By Greg Warner On October 05, 2015

I've always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving.

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Why it's time for reinvention

By Greg Warner On October 02, 2015

Something is happening all over the world. Entire systems are being reinvented.

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