--- title: Is your organization really that special? description: No. Sorry. It isn't. For example, if you look for environmental organizations on Wikipedia you'll find... image: https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # Is your organization really that special? **No.** Sorry. It isn't.   For example, if you search for [environmental organizations on Wikipedia](https://en.wikipedia.org/wiki/List_of_environmental_and_conservation_organizations_in_the_United_States), you'll find the following list: [![Screen Shot 2015-10-07 at 8.32.18 AM](https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png?width=1008&height=478&name=screen-shot-2015-10-07-at-8.32.18-am-970x460.png)](https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png)   Why should anyone make a major gift or plan a legacy gift for your organization? What makes your nonprofit different?   **Engagement!** That's what your answer should be. If your organization [engages and involves your supporters](http://imarketsmart.com/what-we-do/) more often and better than the others, they will choose your organization over others again and again. It ain't rocket science! **Sometimes simplicity is the ultimate sophistication.** [![Tweet This](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg?width=20&height=20&name=tweetthis.jpg)](http://ctt.ec/07vue)   ## Like this blog post? If yes, please share it with your peers on [LinkedIn](http://www.linkedin.com)! - [Tweet](https://twitter.com/share) **Posted by**Greg Warner October 19, 2015 [** Next](https://info.imarketsmart.com/blog/attract-visitors-with-compelling-blog-content-sample) [Previous **](https://info.imarketsmart.com/blog/fundraising-vs-facilitating/) Tags: [Planned Giving](https://info.imarketsmart.com/blog/topic/planned-giviing), [Major Giving](https://info.imarketsmart.com/blog/topic/major-giving), [Lead Generation](https://info.imarketsmart.com/blog/topic/lead-generation) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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