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Marketsmart Blog

Should your planned giving website include a calculator page?

By Greg Warner On June 29, 2015

Sometimes our new clients get all jazzed about having a calculator on their planned giving website. I guess they feel it's important to provide a calculator so their donors can calculate their charitable gift annuities or their retained life estates.

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It's all about the "warm glow"!

By Greg Warner On June 26, 2015

Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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Do people prefer when others pay for a nonprofits’ administrative costs?

By Greg Warner On June 22, 2015

I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. He wants supporters to accept that fact and understand that they must pay for their favorite charity's administrative costs.

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Are we sometimes asking donors the wrong questions?

By Greg Warner On June 19, 2015

In Abila's new donor engagement report, the first question they asked donors was, "What matters most to you?"

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Stop swapping your donor lists with other nonprofits

By Greg Warner On June 17, 2015

One thing (among so many others) that I never understood about nonprofits is why they sell or swap lists with other nonprofits. It's usually done with low-level donors because nonprofits figure they can afford to lose them.

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12 questions to ask yourself to avoid disrespecting your supporters

By Greg Warner On June 15, 2015

In the for profit world they call it customer service.

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When Brand Guidelines Trump Donor-centricity You Have a Recipe For Disaster

By Greg Warner On June 12, 2015

"Make the font smaller!" That's what the brand police told me to do.

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Die! Die! Die! Die! Die! Die!

By Greg Warner On June 10, 2015

I just saw a video for a nonprofit's planned giving department that made me sick. Truly nauseated.

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Softening Statements: 22 effective ways to ease into difficult conversations with supporters

By Greg Warner On June 08, 2015

Softening statements help you "get your toe in the water" with difficult conversations.

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The Secret: Why People Really Make Major Gifts and Bequests

By Greg Warner On June 05, 2015

So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote.

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8 huge reasons why you should join our new LinkedIn fundraising group

By Greg Warner On June 02, 2015

The new LinkedIn fundraising group is called Major and Planned Gift Marketers.

It's growing fast. Here's why you should join:

  1. The conversations are informative
  2. Tons of really smart people will almost immediately help you with any question or dilemma you are facing
  3. The Group Manager (me)...
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You don't own your donors

By Greg Warner On June 01, 2015

Here's the deal folks. You don't own your donors.Too many times I've heard chapters say that they don't want to share planned giving leads with their main office out of fear for lost local revenue. All the while, the folks at the main office try to ensure them they only want to help. The decision...

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