It's not just important. It's essential that you allow donors to feel awesome about themselves. Therefore, you just have to give them the "awesomeness coin."
1. Find ways to release dopamine and/or oxytocin in your supporters' brains. Oxytocin creates intimacy, trust, and builds healthy relationships. It is essential for creating strong bonds and improved social interactions. Dopamine motivates us to take action toward goals, desires, and needs, and...
It's still stings. Every single time I see that nonprofit organization's logo, it hurts.
My pal Steven Screen is one of the best fundraising copywriters in the U.S. Seriously! He and his friend Jeff Brooks have a great podcast called Fundraising Is Beautiful. You might want to check it out.
You may be all alone out there. Charged with uncovering hidden bequest gifts, generating new leads and meeting with supporters to help them make their plans.
As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.
Last week one of my blog posts told you make sure to stay away from the word "bequest" in your communications with donors. But I failed to tell you what word or words to use instead.
The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here's why:
Tracy Malloy-Curtis is a real fundraiser. She's passionate, hard-working, and smart! ...My kinda fundraiser.
- Use family words (stories and simple, colloquial words) not formal words
- Use social examples/norms such as: Many of our donors like to make a gift in their will or by beneficiary designation
- Tell stories of planned bequest donors who are still alive... not dead!
- Talk about benefits (including tax...
