"I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It's a great thrill! It means that I've done something that is important. There's great joy in my giving. It's thrilling. It's exhilarating. It's important to be a part of sharing. It is my love. It is...
- Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds)
- A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero)
- Photos of projects or beneficiaries (be sure you can...
I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization— their story.
In the late 1800's, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres of Diamonds. He later became the founder and first President of Temple University.
You may have heard that the reason why people give is because they were asked.
When it comes to marketing planned gifts, always remember that you want your supporters to think about how they can find meaning in their lives by leaving a gift to your charity.
Here are "The Fantastic Four"— Four ways to help your supporters get past the avoidance response that usually gets...
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther [German friar, priest and professor of theology who was a seminal figure in the Protestant Reformation]
Last weekend's Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt.
Sometimes we don't want to look at the results of our marketing efforts.
Empathy helps you understand what a prospective donor is feeling.
