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Marketsmart Blog

4 Trends That Will Reshape the Nonprofit Landscape

By Greg Warner On January 28, 2015

Curt Swindoll, Executive Vice President for Strategy at Pursuant (a fundraising consultancy), outlined 4 trends that will reshape the nonprofit landscape.

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How to Optimize Your Planned Giving Inserts for Results in 6 Steps

By Greg Warner On January 26, 2015

I always recommend including inserts with my clients' annual fund thank you letters.

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How to Forecast How Much Planned Giving Revenue You Will Get

By Greg Warner On January 23, 2015

I think Michael Rosen is the most thorough of all planned giving bloggers. If you find my posts to be too short and missing some meat, then you'll really enjoy Michael's exceptionally brilliant and complete analysis of just about everything related to planned gift fundraising.

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4 Cute Cartoons About Planned Giving (Sort Of)

By Greg Warner On January 19, 2015

LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE

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The Definitive Menu of Engagement Fundraising Marketing Channels

By Greg Warner On January 14, 2015

We know that it's not always easy to determine where you should be focusing your efforts (and your dollars).

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Your Donors Want Symbolic Immortality... So Why Not Give It to Them?

By Greg Warner On January 12, 2015

On her deathbed, my wife's grandmother wrote this note.

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HEAR THE VOICE OF SMART IDEAS: Finally You Can Hear Greg Warner Talk About Engagement Fundraising!

By Greg Warner On January 09, 2015

Did you ever see pictures of someone or read their books and then... when you finally hear their voice, you think to yourself, "Hmm! So that's what they sound like!"

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Are You Finding the Path Up?

By Greg Warner On January 07, 2015

There's an age-old story about two shoe salesmen sent to Africa in the early 1900's to assess the potential of the market.

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6 "Ins" and "Outs" for Your Planned Gift Marketing in 2015

By Greg Warner On January 05, 2015
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