“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther [German friar, priest and professor of theology who was a seminal figure in the Protestant Reformation]
Last weekend's Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt.
Sometimes we don't want to look at the results of our marketing efforts.
Empathy helps you understand what a prospective donor is feeling.
A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the Major and Planned Gift Marketers Group on LinkedIn:
I have always felt that the word "fundraiser" stinks!
Bees will sting a person whose mind is releasing vibrations of fear, much more readily than it will bother the person whose mind registers no fear. Therefore, a person whose mind is filled with fear emits energy that attracts negative outcomes.
