--- title: What Should the Title of your Legacy Giving Booklet Be? description: What Should the Title of your Legacy Giving Booklet Be? image: https://info.imarketsmart.com/hs-fs/file-3555672317-jpg/blog-files/istock_000019045504small-448x300.jpg --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # What Should the Title of your Legacy Giving Booklet Be? [![legacy giving booklet](https://info.imarketsmart.com/hs-fs/file-3555672317-jpg/blog-files/istock_000019045504small-448x300.jpg?width=448&height=300&name=istock_000019045504small-448x300.jpg)](https://info.imarketsmart.com/hs-fs/file-3555672317-jpg/blog-files/istock_000019045504small-448x300.jpg)A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the [Major and Planned Gift Marketers Group](http://linkd.in/1EdcdVQ) on LinkedIn: "My organization has developed **an estate planning guide** and **we're looking for a title**. Is *Planned Giving Guide* too awkward? *Guide to Planned Giving* too boring? I want to suggest using the word "Legacy" in the title. I'm looking for ideas. Should we avoid using words like estate (sounds too wealthy), legacy (sounds too "deadly"), and planned giving (too boring)? It was a vibrant discussion. Lots of ideas were bounced around.   I thought you might be interested in seeing the list of titles the Group members delivered to help William. Here they are:   **A Guide to Creating Your Estate Plan** (Greg Lassonde, Legacy Giving Specialist/Consultant) **What will your legacy be? It's your choice!** (Sharon Wangman, Major Donor and Bequest Manager at St.Vincent de Paul Society) **Guide to Giving** (Greg Vranicar, Planned Giving Director at Diocese of Kansas City-St. Joseph) **Guide to Planning Your Gift: Creating Your Personal Legacy** (Theresa Nagle, Gift and Legacy Planning Professional) **A Guide to Philanthropic Giving** (Michael Rankin, Certified Financial Planner™, Private Wealth Advisor at Integrated Financial Partners) **Telling Your Story** (Charles O'Neil, Charitable Gift Planning Advisor at the QEII Health Sciences Centre Foundation) **My Enduring Legacy Planning Kit** (Gary Pratt, Planned Giving Officer for Roman Catholic Archdiocese of Kansas City in Kansas and the Catholic Foundation of NE Kansas)   You can join the [Major and Planned Gift Marketers Group](http://linkd.in/1EdcdVQ) on LinkedIn too. It's free!   LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE - [Tweet](https://twitter.com/share) **Posted by**Greg Warner April 29, 2015 [** Next](https://info.imarketsmart.com/blog/why-do-nonprofits-give-their-staff-such-terrible-titles/) [Previous **](https://info.imarketsmart.com/blog/why-i-like-this-ad/) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! Enter your email below for tips and tricks guaranteed to help you raise more money and keep more donors at lower costs. ### DOWNLOAD OUR FREE EBOOK [![eBook Image](https://info.imarketsmart.com/hubfs/images/Hardcover-Book-FundraisingIsBroken-e1438787940530.png)](http://imarketsmart.com/resources/ebooks/fundraising-is-broken-ebook/) **A Fundraising Guide for Nonprofits**[![Get My Copy](https://no-cache.hubspot.com/cta/default/1716178/3f31af11-258f-4651-911c-07db0c7c1785.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3f31af11-258f-4651-911c-07db0c7c1785) ### Connect with MarketSmart ### Our Awards [![](https://info.imarketsmart.com/hubfs/images/2015_score_award1-1.jpg)](https://www.score.org/success-stories/marketsmart) [![](https://info.imarketsmart.com/hubfs/images/winner-1.png)](http://scoreawards.score.org/entry/8856382) ### Press Releases [![](https://info.imarketsmart.com/hubfs/images/washingtonpost.png)](http://www.washingtonpost.com/news/on-small-business/wp/2015/05/06/business-rx-how-to-manage-a-rapidly-growing-team/) [**](https://info.imarketsmart.com/blog/what-should-the-title-of-your-legacy-giving-booklet-be/#top) ![](https://info.imarketsmart.com/hubfs/images/LogoWithSlogan.png) [![](https://info.imarketsmart.com/hubfs/images/winner.png) ](http://scoreawards.score.org/entry/8856382)[![](https://info.imarketsmart.com/hubfs/images/2015_score_award1.jpg)](https://www.score.org/success-stories/marketsmart) ©2015 MarketSmart | 9658 Baltimore Ave., Suite 360, College Park, MD 20740 | [301.289.3670](tel:+1-301-289-3670) | [Privacy Policy](http://imarketsmart.com/privacy-policy/) | [Anti-Spam Policy](https://info.imarketsmart.com/anti-spam)