Softening statements help you "get your toe in the water" with difficult conversations.

So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote.

The new LinkedIn fundraising group is called Major and Planned Gift Marketers.

It's growing fast. Here's why you should join:

1. The conversations are informative
2. Tons of really smart people will almost immediately help you with any question or dilemma you are facing
3. The Group Manager (me)...

Here's the deal folks. You don't own your donors.Too many times I've heard chapters say that they don't want to share planned giving leads with their main office out of fear for lost local revenue. All the while, the folks at the main office try to ensure them they only want to help. The decision...

"I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It's a great thrill! It means that I've done something that is important. There's great joy in my giving. It's thrilling. It's exhilarating. It's important to be a part of sharing. It is my love. It is...

1. Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds)
2. A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero)
3. Photos of projects or beneficiaries (be sure you can...

I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization— their story.

In the late 1800's, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres of Diamonds. He later became the founder and first President of Temple University.

You may have heard that the reason why people give is because they were asked.