---
title: Why I Like This Ad
description: Why I Like This Ad
image: https://info.imarketsmart.com/hs-fs/file-3555672357-png/blog-files/city-of-hope-planned-giving-ad-99x300.png
---

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# Marketsmart Blog

# Why I Like This Ad

1. It's simple and direct

2. It does *not* include any legal jargon

3. It does *not* remind the reader about death or the IRS

4. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about)

5. It includes a benefit for the supporter

5. It includes a call to action

6. It includes a convenient way to respond

7. It helps supporters realize that planned giving is an easy way to give!!!

 

[![City of Hope Planned Giving Ad](https://info.imarketsmart.com/hs-fs/file-3555672357-png/blog-files/city-of-hope-planned-giving-ad-99x300.png?width=160&height=485&name=city-of-hope-planned-giving-ad-99x300.png)](https://info.imarketsmart.com/hs-fs/file-3555672357-png/blog-files/city-of-hope-planned-giving-ad-99x300.png)

 

 

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**Posted by**Greg Warner

May 01, 2015

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