--- title: Smartideas (5) description: (5) --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/page/5#) [![](https://info.imarketsmart.com/hs-fs/file-3555830922-jpg/blog-files/istock_000011479630_medium1.jpg) ](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) ## [People won't give til' it hurts!](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 06, 2015 Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here's one I heard recently that just felt so wrong: [Read More **](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) [![](https://info.imarketsmart.com/hs-fs/file-3555829962-jpg/blog-files/tweetthis-e1438355436358.jpg) ](https://info.imarketsmart.com/blog/what-your-donors-hear-vs-what-you-tell-them/) ## [What your donors hear Vs. What you tell them](https://info.imarketsmart.com/blog/what-your-donors-hear-vs-what-you-tell-them/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 03, 2015 I love this cartoon by [Gary Larson](https://en.wikipedia.org/wiki/Gary_Larson) ([Far Side](http://www.thefarside.com/)). [Read More **](https://info.imarketsmart.com/blog/what-your-donors-hear-vs-what-you-tell-them/) [![](https://info.imarketsmart.com/hs-fs/file-3555830632-jpg/blog-files/calculator.jpg) ](https://info.imarketsmart.com/blog/planned-giving-website-calculator-page/) ## [Should your planned giving website include a calculator page?](https://info.imarketsmart.com/blog/planned-giving-website-calculator-page/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 29, 2015 Sometimes our new clients get all jazzed about having a calculator on their planned giving website. I guess they feel it's important to provide a calculator so their donors can calculate their [charitable gift annuities](http://imarketsmart.com/planned-giving-website-calculator-page) or their retained [life estates](https://en.wikipedia.org/wiki/Life_estate). [Read More **](https://info.imarketsmart.com/blog/planned-giving-website-calculator-page/) [![](https://info.imarketsmart.com/hs-fs/file-3555830202-jpg/blog-files/14383054734_4e1e3b3284_b.jpg) ](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) ## [It's all about the "warm glow"!](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 26, 2015 Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. [Read More **](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) [![](https://info.imarketsmart.com/hs-fs/file-3555830162-jpg/blog-files/istock_000046865280_small.jpg) ](https://info.imarketsmart.com/blog/do-people-prefer-when-others-pay-for-a-nonprofits-administrative-costs/) ## [Do people prefer when others pay for a nonprofits’ administrative costs?](https://info.imarketsmart.com/blog/do-people-prefer-when-others-pay-for-a-nonprofits-administrative-costs/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 22, 2015 I know, I know… [Dan Pallota](http://www.danpallotta.com/) thinks charities need a defense council to inform the public that administrative costs are a necessary part of a nonprofit structure. He wants supporters to accept that fact and understand that they must pay for their favorite charity's administrative costs. [Read More **](https://info.imarketsmart.com/blog/do-people-prefer-when-others-pay-for-a-nonprofits-administrative-costs/) [![](https://info.imarketsmart.com/hs-fs/file-3555830062-png/blog-files/screen-shot-2015-04-28-at-9.38.07-am.png) ](https://info.imarketsmart.com/blog/theyre-asking-donors-the-wrong-questions/) ## [Are we sometimes asking donors the wrong questions?](https://info.imarketsmart.com/blog/theyre-asking-donors-the-wrong-questions/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 19, 2015 **In [Abila's new donor engagement report](http://www.abila.com/lpgs/donorengagementstudy/), the first question they asked donors was, "What matters most to you?"** [Read More **](https://info.imarketsmart.com/blog/theyre-asking-donors-the-wrong-questions/) [![](https://info.imarketsmart.com/hs-fs/file-3555830312-png/blog-files/swopping-donor-lists-451x300.png) ](https://info.imarketsmart.com/blog/stop-swopping-your-donor-lists-with-other-nonprofits/) ## [Stop swapping your donor lists with other nonprofits](https://info.imarketsmart.com/blog/stop-swopping-your-donor-lists-with-other-nonprofits/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 17, 2015 One thing (among so many others) that I never understood about nonprofits is why they sell or swap lists with other nonprofits. It's usually done with low-level donors because nonprofits figure they can afford to lose them. [Read More **](https://info.imarketsmart.com/blog/stop-swopping-your-donor-lists-with-other-nonprofits/) [![](https://info.imarketsmart.com/hs-fs/file-3555830262-jpg/blog-files/09-451x300.jpg) ](https://info.imarketsmart.com/blog/12-questions-to-ask-yourself-to-avoid-disrespecting-your-supporters/) ## [12 questions to ask yourself to avoid disrespecting your supporters](https://info.imarketsmart.com/blog/12-questions-to-ask-yourself-to-avoid-disrespecting-your-supporters/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 15, 2015 In the for profit world they call it customer service. [Read More **](https://info.imarketsmart.com/blog/12-questions-to-ask-yourself-to-avoid-disrespecting-your-supporters/) [![](https://info.imarketsmart.com/hs-fs/file-3555830362-jpg/blog-files/disaster-451x300.jpg) ](https://info.imarketsmart.com/blog/brand-guidelines-trump-donor-centricity/) ## [When Brand Guidelines Trump Donor-centricity You Have a Recipe For Disaster](https://info.imarketsmart.com/blog/brand-guidelines-trump-donor-centricity/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 12, 2015 **"Make the font smaller!" **That's what the *brand police* told me to do. [Read More **](https://info.imarketsmart.com/blog/brand-guidelines-trump-donor-centricity/) [![](https://info.imarketsmart.com/hs-fs/file-3555830402-jpg/blog-files/184h-1-451x300.jpg) ](https://info.imarketsmart.com/blog/die-die-die-die-die-die/) ## [Die! Die! Die! Die! Die! Die!](https://info.imarketsmart.com/blog/die-die-die-die-die-die/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 10, 2015 **I just saw a video for a nonprofit's [planned giving](http://imarketsmart.com/tag/planned-giving/) department that made me sick. Truly nauseated. ** [Read More **](https://info.imarketsmart.com/blog/die-die-die-die-die-die/) [Previous](https://info.imarketsmart.com/blog/page/4) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/page/6) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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