--- title: Smartideas (3) description: (3) --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/page/3#) [![](https://info.imarketsmart.com/hs-fs/file-3555831582-png/blog-files/screen-shot-2015-08-21-at-8.39.51-am-457x300.png) ](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) ## [Why the best marketers know very little about the technical aspects of planned giving](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 09, 2015 **There's an acronym — K.I.S.S. — that seems like it might have been developed just for marketers:** [Read More **](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) [![](https://info.imarketsmart.com/hs-fs/file-3555831757-png/blog-files/the-donor-is-king-right.png) ](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) ## [4 amazing quotes about how to treat your donors (from the Fortune 500)](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 02, 2015 [Read More **](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) [![](https://info.imarketsmart.com/hs-fs/file-3555831632-png/blog-files/exit.png) ](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) ## [3 reasons to run an OPT-OUT campaign](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 31, 2015 **Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign.** [Read More **](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) [![](https://info.imarketsmart.com/hs-fs/file-3555831707-jpg/blog-files/howtogetgreatfundraisingadvicewithoutreadingentirebook-e1440598055464.jpg) ](https://info.imarketsmart.com/blog/how-to-get-great-fundraising-advice-without-reading-an-entire-book/) ## [How to get great fundraising advice without reading an entire book](https://info.imarketsmart.com/blog/how-to-get-great-fundraising-advice-without-reading-an-entire-book/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 26, 2015 I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and I truly want to read the books. But, unfortunately, I don't have enough time. [Read More **](https://info.imarketsmart.com/blog/how-to-get-great-fundraising-advice-without-reading-an-entire-book/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) ## [6 best practices for delivering progress reports to your major gift and legacy supporters](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 24, 2015 [Tony Robbins](https://en.wikipedia.org/wiki/Tony_Robbins), author of Money: Master the Game, discussed '[How Progress Equals Happiness](http://www.oprah.com/own-show/How-Progress-Equals-Happiness)' earlier this year on Oprah's digital web-show - #OWNSHOW. [Read More **](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) [![](https://info.imarketsmart.com/hs-fs/file-3555831387-png/blog-files/24-amazing-benchmark-reports-on-fundraising-all-in-one-place1.png) ](https://info.imarketsmart.com/blog/24-amazing-fundraising-reports/) ## [24 amazing benchmark reports on fundraising all in one place](https://info.imarketsmart.com/blog/24-amazing-fundraising-reports/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 21, 2015 If you're like me, you like to noodle data and scratch your head a lot. [Read More **](https://info.imarketsmart.com/blog/24-amazing-fundraising-reports/) [![](https://info.imarketsmart.com/hs-fs/file-3555831332-jpg/blog-files/preview-451x300.jpg) ](https://info.imarketsmart.com/blog/8-posts-that-will-help-you-develop-a-solid-planned-gift-marketing-strategy/) ## [8 posts that will help you develop a solid planned gift marketing strategy](https://info.imarketsmart.com/blog/8-posts-that-will-help-you-develop-a-solid-planned-gift-marketing-strategy/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 17, 2015 **Here's a sort of "Greatest Hits" list. Each post containing outstanding tips that will help you develop a solid [planned gift marketing strategy](http://imarketsmart.com/resources/ebooks/how-to-generate-more-planned-gifts-with-less-money-and-reduced-resources-ebook/).** [Read More **](https://info.imarketsmart.com/blog/8-posts-that-will-help-you-develop-a-solid-planned-gift-marketing-strategy/) [![](http://imarketsmart.com/wp-content/uploads/2015/08/thumbs-down.png%3Cbr%20/%3E) ](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) ## [15 telephone call don't's for major and legacy gift fundraisers](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 14, 2015 **Two days ago I outlined my "[do's](http://imarketsmart.com/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/)". Today, here are my "don't's". Both can be found here on [this cheat-sheet](http://imarketsmart.com/wp-content/uploads/2015/08/15-dos-and-donts-for-telemarketing-major-and-legacy-gifts-1.pdf).** [Read More **](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) [![](https://info.imarketsmart.com/hs-fs/file-3555831147-png/blog-files/thumbs-up.png) ](https://info.imarketsmart.com/blog/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/) ## [15 telephone call do's for major and legacy gift fundraisers](https://info.imarketsmart.com/blog/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 12, 2015 [Read More **](https://info.imarketsmart.com/blog/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/) [![](https://info.imarketsmart.com/hs-fs/file-3555831272-png/blog-files/majorgiftmotivator-470x233.png) ](https://info.imarketsmart.com/blog/know-anyone-needing-a-pick-me-up/) ## [Know anyone needing a pick-me-up?](https://info.imarketsmart.com/blog/know-anyone-needing-a-pick-me-up/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 10, 2015 Sample of MajorGiftMotivator tile (sent out every Tuesday) [Read More **](https://info.imarketsmart.com/blog/know-anyone-needing-a-pick-me-up/) [Previous](https://info.imarketsmart.com/blog/page/2) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/page/4) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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