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Marketsmart Blog

Why it's time for reinvention

By Greg Warner On October 02, 2015

Something is happening all over the world. Entire systems are being reinvented.

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3 reasons to focus on major gifts (including major legacy gifts)

By Greg Warner On September 30, 2015

1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy)

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Why Journalism and Fundraising Make Good Bedfellows

By Greg Warner On September 28, 2015

I was a Journalism major.

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Your planned giving offers need to change

By Greg Warner On September 25, 2015

It can't only be about death and taxes.

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The Real Story of MarketSmart...

By Greg Warner On September 23, 2015

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more.

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Want to get a $1 million dollar donation? Here's how:

By Greg Warner On September 21, 2015

Did you know that there's a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy? Coutts is one of the world's oldest banks and wealth management firms located in Scotland.

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Proof that high-dollar donors are more loyal than low-dollar supporters

By Greg Warner On September 18, 2015

Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters.

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WE WON!... thanks to you!

By Greg Warner On September 16, 2015

I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me.

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Another clever way to motivate your supporters to give

By Greg Warner On September 14, 2015

I think tips are really donations.

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Should legacy gift notification forms die?

By Greg Warner On September 11, 2015

I once heard a story about a legacy gift that was about to be "closed" until the organization's CFO fumbled the ball in the end zone. Here's how it goes:

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