--- title: Smartideas (4) description: (4) --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/page/4#) [![](https://info.imarketsmart.com/hs-fs/file-3555830452-jpg/blog-files/mistakes.jpg) ](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) ## [Why mistakes are awesome and what to do about them](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 07, 2015 **I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"** [Read More **](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) [![](https://info.imarketsmart.com/hs-fs/file-3555830987-png/blog-files/facebook-pages.png) ](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) ## [Should you create a separate Facebook page for major (and/or planned) gifts?](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 05, 2015 **In most cases I don't recommend doing so.** [Read More **](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555830572-jpg/blog-files/195h.jpg) ](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) ## [Why the only thing to fear is fear itself.](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 03, 2015 **I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.** [Read More **](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) [![](https://info.imarketsmart.com/hs-fs/file-3555830767-jpg/blog-files/172h.jpg) ](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) ## [4 reasons to focus on major gifts (including major legacy gifts)](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 31, 2015 **1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity** (according to the [2011 Bank of America Study of High Net Worth Philanthropy](http://www.philanthropy.iupui.edu/files/research/2012_bank_of_america_study_of_high_net_worth_philanthropy.pdf)). [Read More **](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555830822-jpg/blog-files/5-big-problems-related-to-telemarketing-for-planned-gifts.jpg) ](https://info.imarketsmart.com/blog/5-big-problems-related-to-telemarketing-for-planned-gifts/) ## [5 potentially big problems related to telemarketing for planned gifts](https://info.imarketsmart.com/blog/5-big-problems-related-to-telemarketing-for-planned-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 27, 2015 **Here are the potential downsides to telemarketing for planned gifts**: [Read More **](https://info.imarketsmart.com/blog/5-big-problems-related-to-telemarketing-for-planned-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555830872-jpg/blog-files/untitled-2.jpg) ](https://info.imarketsmart.com/blog/the-best-2-step-plan-for-legacy-gift-marketing/) ## [The best 2-step plan for legacy gift marketing](https://info.imarketsmart.com/blog/the-best-2-step-plan-for-legacy-gift-marketing/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 24, 2015 **1. Generate leads using social norms, family reminders and non-death-related packages** [Read More **](https://info.imarketsmart.com/blog/the-best-2-step-plan-for-legacy-gift-marketing/) [![](https://info.imarketsmart.com/hs-fs/file-3555829962-jpg/blog-files/tweetthis-e1438355436358.jpg) ](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) ## [Chasm between knowledge and ignorance in marketing and advertising](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 22, 2015 **If you are spending your donors' hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes - [David Ogilvy](https://en.wikipedia.org/wiki/David_Ogilvy_(businessman))** [Read More **](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) [![](https://info.imarketsmart.com/hs-fs/file-3555830692-jpg/blog-files/105h.jpg) ](https://info.imarketsmart.com/blog/why-you-should-use-nostalgia-to-promote-more-giving/) ## [Why you should use nostalgia to promote more giving](https://info.imarketsmart.com/blog/why-you-should-use-nostalgia-to-promote-more-giving/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 20, 2015 **I recently stumbled upon a neat paper titled *[Nostalgia: The Gift That Keeps Giving](http://www.wildschut.me/Tim_Wildschut/home_files/Zhou%20et%20al.pdf)*. Here's a summary:** [Read More **](https://info.imarketsmart.com/blog/why-you-should-use-nostalgia-to-promote-more-giving/) [![](https://info.imarketsmart.com/hs-fs/file-3555830112-jpg/blog-files/polyamory.jpg) ](https://info.imarketsmart.com/blog/polyamorous-relationships/) ## [Your supporters want a polyamorous relationship with you and your organization](https://info.imarketsmart.com/blog/polyamorous-relationships/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 17, 2015 **[Polyamorous relationships](https://en.wikipedia.org/wiki/Polyamory) are non-exclusive.** [Read More **](https://info.imarketsmart.com/blog/polyamorous-relationships/) [![](https://info.imarketsmart.com/hs-fs/file-3555830522-jpg/blog-files/3typesofplannedgivingprospects1.jpg) ](https://info.imarketsmart.com/blog/the-3-types-of-planned-giving-prospects/) ## [The 3 types of planned giving prospects](https://info.imarketsmart.com/blog/the-3-types-of-planned-giving-prospects/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 15, 2015 **1. ****Disclosers - **For these folks (breaking into two basic categories) you need to remember that, unless their gift is irrevocable, they are still prospects. [Read More **](https://info.imarketsmart.com/blog/the-3-types-of-planned-giving-prospects/) [Previous](https://info.imarketsmart.com/blog/page/3) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/page/5) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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