Too many people give selling a bad rap.
Consider this.
There's a lot of talk about donor retention these days.
Fundraising focuses on an organization's process for raising money by requesting donations.
INTRODUCTION:
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to...
If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know:
At MarketSmart, we don't close sales and we don't close deals.
I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.
Quality vs. Quantity: Which is better for selecting fundraising prospects?
I've always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving.