There's a lot of talk about donor retention these days.
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy)
Did you know that there's a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy? Coutts is one of the world's oldest banks and wealth management firms located in Scotland.
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters.
I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me.
Tony Robbins, author of Money: Master the Game, discussed 'How Progress Equals Happiness' earlier this year on Oprah's digital web-show - #OWNSHOW.
Two days ago I outlined my "do's". Today, here are my "don't's". Both can be found here on this cheat-sheet.
In most cases I don't recommend doing so.
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net Worth Philanthropy).
