Too many people give selling a bad rap.
I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.
I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"
I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.
If you are spending your donors' hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes - David Ogilvy
Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here's one I heard recently that just felt so wrong:
Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.
