Last weekend's Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt.

Sometimes we don't want to look at the results of our marketing efforts.

Empathy helps you understand what a prospective donor is feeling.

1. It's simple and direct

A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the Major and Planned Gift Marketers Group on LinkedIn:

I have always felt that the word "fundraiser" stinks!

Impressive results.

Bees will sting a person whose mind is releasing vibrations of fear, much more readily than it will bother the person whose mind registers no fear. Therefore, a person whose mind is filled with fear emits energy that attracts negative outcomes.

1. Uncover who among your supporters has a donor advised fund. Just ask them the very simple question: Do you have a donor advised fund?