--- title: Smartideas | Greg Warner (7) description: (7) --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/author/greg-warner/page/7#) ## Greg Warner ### Recent Posts [![](http://imarketsmart.com/wp-content/uploads/2015/05/imgres-470x80.jpg) ](https://info.imarketsmart.com/blog/case-missed-marketsmart-washington-post/) ## [MarketSmart was in the Washington Post last weekend](https://info.imarketsmart.com/blog/case-missed-marketsmart-washington-post/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On May 11, 2015 [Last weekend's Sunday](http://www.washingtonpost.com/news/on-small-business/wp/2015/05/06/business-rx-how-to-manage-a-rapidly-growing-team/) paper (business section) included a nice little story about MarketSmart and our recent growth spurt. [Read More **](https://info.imarketsmart.com/blog/case-missed-marketsmart-washington-post/) [![](https://info.imarketsmart.com/hs-fs/file-3555672737-png/blog-files/silence-is-golden-2-386x300.png) ](https://info.imarketsmart.com/blog/why-silence-is-golden/) ## [Why silence is golden](https://info.imarketsmart.com/blog/why-silence-is-golden/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On May 07, 2015 Silence is golden [Read More **](https://info.imarketsmart.com/blog/why-silence-is-golden/) [![](https://info.imarketsmart.com/hs-fs/file-3555672232-jpg/blog-files/istock_000038564992small-324x300.jpg) ](https://info.imarketsmart.com/blog/9-questions-to-help-you-determine-if-your-results-are-good/) ## [9 questions to help you determine if your results are good](https://info.imarketsmart.com/blog/9-questions-to-help-you-determine-if-your-results-are-good/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On May 06, 2015 **Sometimes we don't want to look at the results of our marketing efforts. ** [Read More **](https://info.imarketsmart.com/blog/9-questions-to-help-you-determine-if-your-results-are-good/) [![](https://info.imarketsmart.com/hs-fs/file-3555672277-jpg/blog-files/istock_000037354582small-451x300.jpg) ](https://info.imarketsmart.com/blog/empathy-vs-perspective-which-one-is-better/) ## [Empathy vs. Perspective... Which One is Better?](https://info.imarketsmart.com/blog/empathy-vs-perspective-which-one-is-better/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On May 04, 2015 **Empathy helps you understand what a prospective donor is feeling. ** [Read More **](https://info.imarketsmart.com/blog/empathy-vs-perspective-which-one-is-better/) [![](https://info.imarketsmart.com/hs-fs/file-3555672357-png/blog-files/city-of-hope-planned-giving-ad-99x300.png) ](https://info.imarketsmart.com/blog/why-i-like-this-ad/) ## [Why I Like This Ad](https://info.imarketsmart.com/blog/why-i-like-this-ad/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On May 01, 2015 1. It's simple and direct [Read More **](https://info.imarketsmart.com/blog/why-i-like-this-ad/) [![](https://info.imarketsmart.com/hs-fs/file-3555672317-jpg/blog-files/istock_000019045504small-448x300.jpg) ](https://info.imarketsmart.com/blog/what-should-the-title-of-your-legacy-giving-booklet-be/) ## [What Should the Title of your Legacy Giving Booklet Be?](https://info.imarketsmart.com/blog/what-should-the-title-of-your-legacy-giving-booklet-be/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On April 29, 2015 A few months ago, William Rivas-Rivas (Director of Philanthropic Gifts at Animal Legal Defense Fund) posed the following question/challenge to the members of the [Major and Planned Gift Marketers Group](http://linkd.in/1EdcdVQ) on LinkedIn: [Read More **](https://info.imarketsmart.com/blog/what-should-the-title-of-your-legacy-giving-booklet-be/) [![](https://info.imarketsmart.com/hs-fs/file-3555672397-jpg/blog-files/istock_000044351028small-470x289.jpg) ](https://info.imarketsmart.com/blog/why-do-nonprofits-give-their-staff-such-terrible-titles/) ## [Why do Nonprofits Give Their Staff Such Terrible Titles?](https://info.imarketsmart.com/blog/why-do-nonprofits-give-their-staff-such-terrible-titles/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On April 27, 2015 **I have always felt that the word "fundraiser" stinks!** [Read More **](https://info.imarketsmart.com/blog/why-do-nonprofits-give-their-staff-such-terrible-titles/) [![](https://info.imarketsmart.com/hs-fs/file-3555672487-jpg/blog-files/istock_000016172223small-451x300.jpg) ](https://info.imarketsmart.com/blog/why-you-should-add-fuel-to-the-fire/) ## [Why You Should Add Fuel to the Fire](https://info.imarketsmart.com/blog/why-you-should-add-fuel-to-the-fire/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On April 24, 2015 **Impressive results.** [Read More **](https://info.imarketsmart.com/blog/why-you-should-add-fuel-to-the-fire/) [![](https://info.imarketsmart.com/hs-fs/file-3555672447-jpg/blog-files/istock_000031731658small-395x300.jpg) ](https://info.imarketsmart.com/blog/bees-fear-negativity-and-you/) ## [Bees, Fear, Negativity and You](https://info.imarketsmart.com/blog/bees-fear-negativity-and-you/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On April 22, 2015 **Bees will sting** a person whose mind is releasing vibrations of fear, much more readily than it will bother the person whose mind registers no fear. Therefore, a person whose mind is filled with fear emits energy that attracts negative outcomes. [Read More **](https://info.imarketsmart.com/blog/bees-fear-negativity-and-you/) [![](https://info.imarketsmart.com/hs-fs/file-3555671772-jpg/blog-files/istock_000035930222small-451x300.jpg) ](https://info.imarketsmart.com/blog/two-steps-to-make-the-best-of-donor-advised-funds/) ## [Two Steps to Make the Best of Donor Advised Funds](https://info.imarketsmart.com/blog/two-steps-to-make-the-best-of-donor-advised-funds/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On April 20, 2015 **1. Uncover who among your supporters has a donor advised fund. **Just ask them the very simple question: Do you have a donor advised fund? [Read More **](https://info.imarketsmart.com/blog/two-steps-to-make-the-best-of-donor-advised-funds/) [Previous](https://info.imarketsmart.com/blog/author/greg-warner/page/6) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/author/greg-warner/page/8) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! Enter your email below for tips and tricks guaranteed to help you raise more money and keep more donors at lower costs. ### DOWNLOAD OUR FREE EBOOK [![eBook Image](https://info.imarketsmart.com/hubfs/images/Hardcover-Book-FundraisingIsBroken-e1438787940530.png)](http://imarketsmart.com/resources/ebooks/fundraising-is-broken-ebook/) **A Fundraising Guide for Nonprofits**[![Get My Copy](https://no-cache.hubspot.com/cta/default/1716178/3f31af11-258f-4651-911c-07db0c7c1785.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3f31af11-258f-4651-911c-07db0c7c1785) ### Connect with MarketSmart ### Our Awards [![](https://info.imarketsmart.com/hubfs/images/2015_score_award1-1.jpg)](https://www.score.org/success-stories/marketsmart) [![](https://info.imarketsmart.com/hubfs/images/winner-1.png)](http://scoreawards.score.org/entry/8856382) ### Press Releases [![](https://info.imarketsmart.com/hubfs/images/washingtonpost.png)](http://www.washingtonpost.com/news/on-small-business/wp/2015/05/06/business-rx-how-to-manage-a-rapidly-growing-team/) ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/author/greg-warner/page/7#) [**](https://info.imarketsmart.com/blog/author/greg-warner/page/7#top) ![](https://info.imarketsmart.com/hubfs/images/LogoWithSlogan.png) [![](https://info.imarketsmart.com/hubfs/images/winner.png) ](http://scoreawards.score.org/entry/8856382)[![](https://info.imarketsmart.com/hubfs/images/2015_score_award1.jpg)](https://www.score.org/success-stories/marketsmart) ©2015 MarketSmart | 9658 Baltimore Ave., Suite 360, College Park, MD 20740 | [301.289.3670](tel:+1-301-289-3670) | [Privacy Policy](http://imarketsmart.com/privacy-policy/) | [Anti-Spam Policy](https://info.imarketsmart.com/anti-spam)