Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign.

I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and I truly want to read the books. But, unfortunately, I don't have enough time.

Tony Robbins, author of Money: Master the Game, discussed 'How Progress Equals Happiness' earlier this year on Oprah's digital web-show - #OWNSHOW.

If you're like me, you like to noodle data and scratch your head a lot.

Here's a sort of "Greatest Hits" list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy.

Two days ago I outlined my "do's". Today, here are my "don't's". Both can be found here on this cheat-sheet.

I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"