1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy)

I was a Journalism major.

It can't only be about death and taxes.

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more.

Did you know that there's a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy? Coutts is one of the world's oldest banks and wealth management firms located in Scotland.

Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters.

I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me.

I think tips are really donations.

I once heard a story about a legacy gift that was about to be "closed" until the organization's CFO fumbled the ball in the end zone. Here's how it goes:

There's an acronym — K.I.S.S. — that seems like it might have been developed just for marketers: