--- title: Smartideas | Greg Warner (2) description: (2) --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/author/greg-warner/page/2#) ## Greg Warner ### Recent Posts [![](https://info.imarketsmart.com/hs-fs/file-3555831037-png/blog-files/majorgiftfundraising.png) ](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) ## [3 reasons to focus on major gifts (including major legacy gifts)](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 30, 2015 **1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity** (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy) [Read More **](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555831437-jpg/blog-files/daily-paper-464015_640.jpg) ](https://info.imarketsmart.com/blog/why-journalism-and-fundraising-make-good-bedfellows/) ## [Why Journalism and Fundraising Make Good Bedfellows](https://info.imarketsmart.com/blog/why-journalism-and-fundraising-make-good-bedfellows/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 28, 2015 **I was a Journalism major.** [Read More **](https://info.imarketsmart.com/blog/why-journalism-and-fundraising-make-good-bedfellows/) [![](https://info.imarketsmart.com/hs-fs/file-3555831092-png/blog-files/majorgiftmotivator-cta2.png) ](https://info.imarketsmart.com/blog/your-planned-giving-offers-need-to-change/) ## [Your planned giving offers need to change](https://info.imarketsmart.com/blog/your-planned-giving-offers-need-to-change/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 25, 2015 **It can't only be about death and taxes.** [Read More **](https://info.imarketsmart.com/blog/your-planned-giving-offers-need-to-change/) [![](https://info.imarketsmart.com/hs-fs/file-3555831502-png/blog-files/screen-shot-2015-08-21-at-9.13.17-am-435x300.png) ](https://info.imarketsmart.com/blog/the-real-story-of-marketsmart/) ## [The Real Story of MarketSmart...](https://info.imarketsmart.com/blog/the-real-story-of-marketsmart/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 23, 2015 You may already know that [MarketSmart](http://imarketsmart.com/what-we-do/) helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more. [Read More **](https://info.imarketsmart.com/blog/the-real-story-of-marketsmart/) [![](https://info.imarketsmart.com/hs-fs/file-3555831917-jpg/blog-files/lotto-484801_1280.jpg) ](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) ## [Want to get a $1 million dollar donation? Here's how:](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 21, 2015 Did you know that there's a [report about $1 million dollar+ giving](https://philanthropy.iupui.edu/files/research/coutts_million_dollar_donors_report_final_2013.pdf) developed by Coutts in association with the [Indiana University Lilly Family School of Philanthropy](https://philanthropy.iupui.edu/)? [Coutts](http://www.coutts.com/) is one of the world's oldest banks and [wealth management firms located in Scotland.](http://www.imarketsmart.com/want-to-get-a-1-million-donation-heres-how) [Read More **](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) ## [Proof that high-dollar donors are more loyal than low-dollar supporters](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 18, 2015 Recently I made some new friends at [The Fundraising Effectiveness Project](http://afpfep.org/) and they shared some awesome research findings with me. You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. [Read More **](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) [![](https://info.imarketsmart.com/hs-fs/file-3555832092-png/blog-files/marketsmart-score-award-icons-313x300.png) ](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) ## [WE WON!... thanks to you!](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 16, 2015 I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me. [Read More **](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) [![](https://info.imarketsmart.com/hs-fs/file-3555831967-jpg/blog-files/img_6970-300x300.jpg) ](https://info.imarketsmart.com/blog/another-clever-way-to-motivate-your-supporters-to-give/) ## [Another clever way to motivate your supporters to give](https://info.imarketsmart.com/blog/another-clever-way-to-motivate-your-supporters-to-give/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 14, 2015 **I think tips are really donations. ** [Read More **](https://info.imarketsmart.com/blog/another-clever-way-to-motivate-your-supporters-to-give/) [![](https://info.imarketsmart.com/hs-fs/file-3555831867-png/blog-files/think6.png) ](https://info.imarketsmart.com/blog/should-legacy-gift-notification-forms-die/) ## [Should legacy gift notification forms die?](https://info.imarketsmart.com/blog/should-legacy-gift-notification-forms-die/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 11, 2015 **I once heard a story about a legacy gift that was about to be "closed" until the organization's CFO fumbled the ball in the end zone. Here's how it goes:** [Read More **](https://info.imarketsmart.com/blog/should-legacy-gift-notification-forms-die/) [![](https://info.imarketsmart.com/hs-fs/file-3555831582-png/blog-files/screen-shot-2015-08-21-at-8.39.51-am-457x300.png) ](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) ## [Why the best marketers know very little about the technical aspects of planned giving](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 09, 2015 **There's an acronym — K.I.S.S. — that seems like it might have been developed just for marketers:** [Read More **](https://info.imarketsmart.com/blog/best-marketers-know-little-about-the-technical-aspects-of-planned-giving/) [Previous](https://info.imarketsmart.com/blog/author/greg-warner/page/1) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/author/greg-warner/page/3) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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