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It's all about the "warm glow"!

By Greg Warner On June 26, 2015

Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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Stop swapping your donor lists with other nonprofits

By Greg Warner On June 17, 2015

One thing (among so many others) that I never understood about nonprofits is why they sell or swap lists with other nonprofits. It's usually done with low-level donors because nonprofits figure they can afford to lose them.

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12 questions to ask yourself to avoid disrespecting your supporters

By Greg Warner On June 15, 2015

In the for profit world they call it customer service.

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Die! Die! Die! Die! Die! Die!

By Greg Warner On June 10, 2015

I just saw a video for a nonprofit's planned giving department that made me sick. Truly nauseated.

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The Secret: Why People Really Make Major Gifts and Bequests

By Greg Warner On June 05, 2015

So you want to know the real reason why people make major gifts and bequests? Ok. But first, I must share a quote.

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4 reasons why you should spend less time telling donor stories and more time getting your supporters to tell you their life stories

By Greg Warner On May 22, 2015

I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization— their story.

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Everything you need is already in your database

By Greg Warner On May 20, 2015

In the late 1800's, a motivational speaker gave a speech over 6,000 times. His name was Russell Conwell and his traveling lecture was titled Acres of Diamonds. He later became the founder and first President of Temple University.

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Does Longevity of Giving Increase the Likelihood That Your Supporters Would Make a Planned Gift?

By Greg Warner On April 06, 2015

Question: Does more donations made over many years (longevity of giving) truly lead to an increase in the likelihood of leaving a gift or the likelihood of considering one?

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6 "Ins" and "Outs" for Your Planned Gift Marketing in 2015

By Greg Warner On January 05, 2015
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