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Marketsmart Blog

Consider using the word "consider" more often

By Greg Warner On October 30, 2015

Consider this.

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I am a disruptor

By Greg Warner On October 09, 2015

I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.

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Quality vs. Quantity: Which is better for selecting fundraising prospects?

By Greg Warner On October 05, 2015

I've always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving.

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Why Journalism and Fundraising Make Good Bedfellows

By Greg Warner On September 28, 2015

I was a Journalism major.

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Another clever way to motivate your supporters to give

By Greg Warner On September 14, 2015

I think tips are really donations.

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Why you should use nostalgia to promote more giving

By Greg Warner On July 20, 2015

I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here's a summary:

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It's all about the "warm glow"!

By Greg Warner On June 26, 2015

Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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12 questions to ask yourself to avoid disrespecting your supporters

By Greg Warner On June 15, 2015

In the for profit world they call it customer service.

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