--- title: Should you create a separate Facebook page for major (and/or planned) gifts? description: Find the answer to this dilemma, along with advice concerning the best practices for nonprofit social media marketing in this short, insightful blog post.. image: https://info.imarketsmart.com/hs-fs/file-3555830987-png/blog-files/facebook-pages.png --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # Should you create a separate Facebook page for major (and/or planned) gifts? ![nonprofit social media marketing tips](https://info.imarketsmart.com/hs-fs/file-3555830987-png/blog-files/facebook-pages.png?width=451&height=300&name=facebook-pages.png)**In most cases I don't recommend doing so.** Instead, I think you should piggyback on your organization's existing social media. They've already got the "likes". Why try to start something from scratch? It's too hard, and you'll be competing with your pals in the Social Media Department who can spend all day working on building their Facebook community. By the way, I think the real underdog for complementing your personal, [face-to-face relationships in major gifts](http://imarketsmart.com/11-props-you-can-use-to-raise-more-money-at-face-to-face-meetings/), is really [LinkedIn](http://www.linkedin.com). Check out [this blog post](http://imarketsmart.com/how-to-reach-out-to-your-major-or-legacy-gift-prospects-using-linkedin/) to learn more about how to use that. There's a link to a [cheat-sheet](http://imarketsmart.com/linkedin-cheatsheet/) I created (all the way at the bottom). Also, don't forget that you can actually advertise to your Facebook supporters while zeroing in on certain demographics. You can do the same on LinkedIn and Twitter... Instagram too! And, finally, you should check out your profile on [Glassdoor](http://www.glassdoor.com). Major donors might do that these days. If your reviews are bad, your leadership ought to seriously consider making changes. Here's [MarketSmart's Glassdoor page](http://www.glassdoor.com/Overview/Working-at-MarketSmart-Maryland-EI_IE790535.11,31.htm). **In the end, if you really want serious results, the key is to step back and develop a really smart strategy. Otherwise, you'll just be spraying stuff around, and that's usually pretty ineffective, as well as, time-consuming.** ### Related Posts [How to Use Facebook to Promote Planned Giving ](http://imarketsmart.com/how-to-use-facebook-to-promote-planned-giving/) [8 ways to promote your planned giving program on Facebook](http://imarketsmart.com/8-ways-to-promote-your-planned-giving-program-on-facebook/) [Could advertising to your Facebook fans be a stroke of planned giving marketing brilliance?](http://imarketsmart.com/could-advertising-to-your-facebook-fans-be-a-stroke-of-planned-giving-marketing-brilliance/) [![Tweet This](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg?width=20&height=20&name=tweetthis.jpg)](http://ctt.ec/Il6d5) - [Tweet](https://twitter.com/share) **Posted by**Greg Warner August 05, 2015 [** Next](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) [Previous **](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) Tags: [Planned Giving](https://info.imarketsmart.com/blog/topic/planned-giviing), [Major Giving](https://info.imarketsmart.com/blog/topic/major-giving) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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