--- title: Smartideas | Major Giving description: Major Giving | --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/topic/major-giving#) [![](https://info.imarketsmart.com/hs-fs/file-3555832657-png/blog-files/screen-shot-2015-10-16-at-1.45.52-pm-970x507.png) ](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) ## [Too much talk about donor retention?](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 26, 2015 There's a lot of talk about donor retention these days. [Read More **](https://info.imarketsmart.com/blog/too-much-talk-about-retention/) [![](https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png) ](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) ## [Is your organization really that special?](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 19, 2015 **No.** [Read More **](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) [![](https://info.imarketsmart.com/hs-fs/file-3555831037-png/blog-files/majorgiftfundraising.png) ](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) ## [3 reasons to focus on major gifts (including major legacy gifts)](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 30, 2015 **1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity** (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy) [Read More **](https://info.imarketsmart.com/blog/3-reasons-to-focus-on-major-gifts-including-major-legacy-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555831917-jpg/blog-files/lotto-484801_1280.jpg) ](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) ## [Want to get a $1 million dollar donation? Here's how:](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 21, 2015 Did you know that there's a [report about $1 million dollar+ giving](https://philanthropy.iupui.edu/files/research/coutts_million_dollar_donors_report_final_2013.pdf) developed by Coutts in association with the [Indiana University Lilly Family School of Philanthropy](https://philanthropy.iupui.edu/)? [Coutts](http://www.coutts.com/) is one of the world's oldest banks and [wealth management firms located in Scotland.](http://www.imarketsmart.com/want-to-get-a-1-million-donation-heres-how) [Read More **](https://info.imarketsmart.com/blog/want-to-get-a-1-million-donation-heres-how/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) ## [Proof that high-dollar donors are more loyal than low-dollar supporters](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 18, 2015 Recently I made some new friends at [The Fundraising Effectiveness Project](http://afpfep.org/) and they shared some awesome research findings with me. You can see the first one below proving that high-dollar donors are actually more loyal (stickier) than low-dollar supporters. [Read More **](https://info.imarketsmart.com/blog/proof-that-high-dollar-donors-are-more-loyal-than-low-dollar-supporters/) [![](https://info.imarketsmart.com/hs-fs/file-3555832092-png/blog-files/marketsmart-score-award-icons-313x300.png) ](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) ## [WE WON!... thanks to you!](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 16, 2015 I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you great. They give you the money you need to accomplish your mission. So, this might sound like bragging. But stay with me. [Read More **](https://info.imarketsmart.com/blog/we-won-thanks-to-you/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) ## [6 best practices for delivering progress reports to your major gift and legacy supporters](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 24, 2015 [Tony Robbins](https://en.wikipedia.org/wiki/Tony_Robbins), author of Money: Master the Game, discussed '[How Progress Equals Happiness](http://www.oprah.com/own-show/How-Progress-Equals-Happiness)' earlier this year on Oprah's digital web-show - #OWNSHOW. [Read More **](https://info.imarketsmart.com/blog/6-best-practices-for-delivering-progress-reports-to-your-major-gift-and-legacy-supporters/) [![](http://imarketsmart.com/wp-content/uploads/2015/08/thumbs-down.png%3Cbr%20/%3E) ](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) ## [15 telephone call don't's for major and legacy gift fundraisers](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 14, 2015 **Two days ago I outlined my "[do's](http://imarketsmart.com/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/)". Today, here are my "don't's". Both can be found here on [this cheat-sheet](http://imarketsmart.com/wp-content/uploads/2015/08/15-dos-and-donts-for-telemarketing-major-and-legacy-gifts-1.pdf).** [Read More **](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) [![](https://info.imarketsmart.com/hs-fs/file-3555830987-png/blog-files/facebook-pages.png) ](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) ## [Should you create a separate Facebook page for major (and/or planned) gifts?](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 05, 2015 **In most cases I don't recommend doing so.** [Read More **](https://info.imarketsmart.com/blog/create-separate-facebook-page-major-and-or-planned-gifts/) [![](https://info.imarketsmart.com/hs-fs/file-3555830767-jpg/blog-files/172h.jpg) ](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) ## [4 reasons to focus on major gifts (including major legacy gifts)](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 31, 2015 **1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity** (according to the [2011 Bank of America Study of High Net Worth Philanthropy](http://www.philanthropy.iupui.edu/files/research/2012_bank_of_america_study_of_high_net_worth_philanthropy.pdf)). [Read More **](https://info.imarketsmart.com/blog/4-reasons-to-focus-on-major-gifts/) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/topic/major-giving/page/2) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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