---
title: The best 2-step plan for legacy gift marketing
description: The best 2-step plan for legacy gift marketing
image: https://info.imarketsmart.com/hs-fs/file-3555830872-jpg/blog-files/untitled-2.jpg
---

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# Marketsmart Blog

# The best 2-step plan for legacy gift marketing

![The best 2-step plan for legacy gift marketing - artwork](https://info.imarketsmart.com/hs-fs/file-3555830872-jpg/blog-files/untitled-2.jpg?width=451&height=296&name=untitled-2.jpg)**1. Generate leads using social norms, family reminders and non-death-related packages**

- Social norms = "Many of our supporters have done this too!"
- Family reminders = "You can honor or memorialize a loved one by making a gift in your will."
- Non-death-related packages = Value-based offers that do not scare your supporters by talking about death and taxes

**2. [Cultivate those leads](http://imarketsmart.com/what-we-do/) consistently forever with messages that continue to use social norms, family reminders and non-death-related packages**

   
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**Posted by**Greg Warner

July 24, 2015

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