Should your planned giving website include a calculator page?

planned giving website calculator Sometimes our new clients get all jazzed about having a calculator on their planned giving website. I guess they feel it's important to provide a calculator so their donors can calculate their charitable gift annuities or their retained life estates.

But I'm not so sure donors really use these things very much. And, after reviewing two of our client's planned giving websites I found that I was right (at least for those two).

Here are the results from my digging around:

Now, you should also know that one of my clients told me last month that they once closed a $1 million CGA as a result of their online gift calculator. That's the kind of story that has always prevented me from dropping the calculator altogether.