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5 potentially big problems related to telemarketing for planned gifts

MarketSmart Blog-5 big problems related to telemarketing for planned giftsHere are the potential downsides to telemarketing for planned gifts:

1 - The cost could be high;
2 - The calls are usually interruptive, inconvenient and always seem to encroach on family time;
3 - They tend to dive into the “mortality issue” prematurely when done wrong;
4 - They could lead to way too many hang-ups and requests to be removed from the call list;
5 - They could overload the office with leads (good ones and bad ones) which hampers meaningful follow-up.

 

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Posted byGreg Warner

July 27, 2015

Tags: Planned Giving

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