Why? Because our system is donor-driven.

It empowers unassigned, wealthy, and passionate supporters to ‘lean in’ and self-qualify their readiness for outreach—or even book meetings with fundraising staff on their own. This ensures that frontline fundraisers spend their valuable time with the right prospects—when they signal they are ready to consider a gift.

As a result, we save fundraising staff from having to conduct cold outreach and endless follow-up attempts. No more chasing down prospects who appear promising based on past giving or wealth screening, but really aren't ready to engage with a gift officer.

Our donor-driven system includes a turnkey, done-for-you suite of marketing and donor engagement tools, including:

• A custom survey we develop/distribute for you based on over a decade of results
• An algorithm that analyzes the responses
• Highly relevant, personalized, automated cultivation emails driven by the data your supporters provide and our algorithm
• Links in the emails that guide supporters to tracked VIP web pages
• A dashboard that prioritizes outreach based on supporter readiness, not just wealth screening or past giving
• Real-time email notification alerts
• Comprehensive support from our team of service agents, copywriters, designers, coders, and strategists

Let our system do the heavy lifting so you can do what you do best—connect with the most qualified outreach-ready supporters. 

This approach puts supporters in control (making it truly donor-driven) and ensures that frontline fundraisers spend their valuable time with the right prospects—when they self-qualify their readiness to move forward and engage more deeply.

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