Hillsdale College Tripled Endowment
in 18 Months
By identifying donor readiness with MarketSmart, Hillsdale activated under-engaged donors and generated $18M in new endowments.
Spend More Time
Closing Major Gifts.
Labin Duke, Associate Vice President of National Donor Outreach at Hillsdale College, is responsible for $50,000,000 of the University's $250,000,000 budget. Since adopting MarketSmart’s Engagement Fundraising System, Duke says it drove Hillsdale College to triple its endowment in 18 months.
Starting with 8,000 potential donors from Hillsdale's existing database, Duke credits MarketSmart with raising $8,000,000 over 1.5 years. Duke then tested the MarketSmart system on 20,000 potential donors, selecting donors who had not been very engaged. This led to an additional $10,000,000 in endowments.
Duke says he has found that working with MarketSmart allows him to spend more time closing major gifts.
The outcomes.
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Reached out to 8,000 test contacts, resulting in $8M in new donations in 18 months.
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Expanded the list with 20,00 contacts, resulting in $10M in new donations.
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Tripled endowment in 18 months.
Ready to see results like this?
About MarketSmart's Engagement Fundraising System.
Fundraisers, nonprofit leaders, and board members come to MarketSmart when they realize their traditional fundraising efforts are no longer working.
We help them implement our 'Engagement Fundraising System’—a powerful ‘done-for-you' software and service duo that helps fundraisers pre-qualify people for outreach and land meetings with the wealthiest and most passionate supporters when they are ready to involve themselves more deeply with your cause.
Unlike big data or mysterious black box wealth screening services, our System is donor- & supporter-driven. It inspires people to engage, explain why they care and whether they would consider giving assets. Then it signals when they need help—so fundraising staff makes outreach at the right times.
This positions your team for success and optimizes your operations. Plus, there’s no risk because it comes with a 10-to-1 return on investment (ROI) guarantee.
More valuable
resources for you
Engagement Fundraising
Written by our CEO, Greg Warner, Engagement Fundraising introduces a donor-driven approach that helps fundraisers build real relationships based on value, trust, and relevance.
Fundraising Automation
The Nonprofit Leader’s Guide for Optimizing Fundraising Operations with Technology reveals how nonprofit leaders can dramatically increase efficiency, scale major gifts fundraising, and empower overworked teams by leveraging automation to deliver the right message to the right donor at the right time—with less cost and greater impact.
Opportunity Analysis
MarketSmart’s Opportunity Analysis is a complimentary, data-driven evaluation that uncovers hidden revenue potential in your fundraising operations and shows how automation can dramatically boost your results with less effort and cost.
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Donor-driven major, mid-level and legacy
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