Drive More Traffic to Your Microsite

Add a call to action in your print and email marketing for supporters to request FREE planning information from the “brochure request” page
Post links on your social media pages to engagement efforts and pages on the microsite (ask us for unique URL tracking links)
Add a link to the survey or offer planning information on the confirmation pages and emails of any donation pages, as well as on thank-you letters and appeals
Add a link to the VIP microsite in your email signatures (see examples to the right) and to your business card
Print inserts with a call-to-action to take the survey or request planning information and add them in your mailings to donors, especially mailed tax receipts or donation acknowledgements
Create a home page banner or an online pop-up to appear on your main site when donors arrive or before they leave that invites them to take the survey or to learn more (see example below).
Create tiles on your “ways to give” page (see example below) that drive traffic to the microsite for: donor-advised funds, stock gifts, IRA rollover gifts, and planned giving

EASY WAYS TO DRIVE