--- title: Smartideas | Lead Generation description: Lead Generation | --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/topic/lead-generation#) [![](https://info.imarketsmart.com/hs-fs/file-3555832417-jpg/blog-files/16866-nqt73j.jpg) ](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) ## [Fundraising vs. Selling: How to overcome the misconceptions](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On November 02, 2015 **Too many people give selling a bad rap.** [Read More **](https://info.imarketsmart.com/blog/how-to-overcome-the-misconceptions-about-fundraising-and-selling/) [![](https://info.imarketsmart.com/hs-fs/file-3555832202-jpg/blog-files/thinking-272677_640-2-e1446214511767.jpg) ](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) ## [Consider using the word "consider" more often](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 30, 2015 **Consider this. ** [Read More **](https://info.imarketsmart.com/blog/consider-using-the-word-consider-more-often/) [![](https://info.imarketsmart.com/hs-fs/file-3555832607-png/blog-files/screen-shot-2015-10-07-at-8.32.18-am-970x460.png) ](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) ## [Is your organization really that special?](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 19, 2015 **No.** [Read More **](https://info.imarketsmart.com/blog/is-your-organization-really-that-special/) [![](https://info.imarketsmart.com/hs-fs/file-3555669907-jpg/blog-files/tweetthis.jpg) ](https://info.imarketsmart.com/blog/i-am-a-disruptor/) ## [I am a disruptor](https://info.imarketsmart.com/blog/i-am-a-disruptor/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 09, 2015 **I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't apologize for my disruptive nature.** [Read More **](https://info.imarketsmart.com/blog/i-am-a-disruptor/) [![](https://info.imarketsmart.com/hs-fs/file-3555831757-png/blog-files/the-donor-is-king-right.png) ](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) ## [4 amazing quotes about how to treat your donors (from the Fortune 500)](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On September 02, 2015 [Read More **](https://info.imarketsmart.com/blog/4-amazing-quotes-about-how-to-treat-your-donors-from-the-fortune-500/) [![](https://info.imarketsmart.com/hs-fs/file-3555830452-jpg/blog-files/mistakes.jpg) ](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) ## [Why mistakes are awesome and what to do about them](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 07, 2015 **I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"** [Read More **](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) [![](https://info.imarketsmart.com/hs-fs/file-3555830572-jpg/blog-files/195h.jpg) ](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) ## [Why the only thing to fear is fear itself.](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 03, 2015 **I think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.** [Read More **](https://info.imarketsmart.com/blog/why-the-only-thing-to-fear-is-fear-itself/) [![](https://info.imarketsmart.com/hs-fs/file-3555829962-jpg/blog-files/tweetthis-e1438355436358.jpg) ](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) ## [Chasm between knowledge and ignorance in marketing and advertising](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 22, 2015 **If you are spending your donors' hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes - [David Ogilvy](https://en.wikipedia.org/wiki/David_Ogilvy_(businessman))** [Read More **](https://info.imarketsmart.com/blog/chasm-between-knowledge-and-ignorance-in-marketing-and-advertising/) [![](https://info.imarketsmart.com/hs-fs/file-3555830922-jpg/blog-files/istock_000011479630_medium1.jpg) ](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) ## [People won't give til' it hurts!](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On July 06, 2015 Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here's one I heard recently that just felt so wrong: [Read More **](https://info.imarketsmart.com/blog/people-wont-give-til-it-hurts/) [![](https://info.imarketsmart.com/hs-fs/file-3555830202-jpg/blog-files/14383054734_4e1e3b3284_b.jpg) ](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) ## [It's all about the "warm glow"!](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On June 26, 2015 Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. [Read More **](https://info.imarketsmart.com/blog/its-all-about-the-warm-glow/) [All posts](https://info.imarketsmart.com/blog/all) [Next](https://info.imarketsmart.com/blog/topic/lead-generation/page/2) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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