If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know:
Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign.
Two days ago I outlined my "do's". Today, here are my "don't's". Both can be found here on this cheat-sheet.
I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"
