--- title: Smartideas | Direct Marketing description: Direct Marketing | --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # A clear and bold header # Marketsmart Blog ### Archives ### Archives - [April 2015 (13)](https://info.imarketsmart.com/blog/archive/2015/04) - [March 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/03) - [May 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/05) - [June 2015 (12)](https://info.imarketsmart.com/blog/archive/2015/06) - [August 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/08) - [September 2015 (11)](https://info.imarketsmart.com/blog/archive/2015/09) - [February 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/02) - [October 2015 (10)](https://info.imarketsmart.com/blog/archive/2015/10) - [January 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/01) - [July 2015 (9)](https://info.imarketsmart.com/blog/archive/2015/07) - [November 2015 (1)](https://info.imarketsmart.com/blog/archive/2015/11) [see all](https://info.imarketsmart.com/blog/topic/direct-marketing#) [![](https://info.imarketsmart.com/hs-fs/file-3555832472-jpg/blog-files/bulb-611410_640.jpg) ](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) ## [2 things you need to know for direct marketing](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On October 14, 2015 **If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know:** [Read More **](https://info.imarketsmart.com/blog/2-things-you-need-to-know-for-direct-marketing/) [![](https://info.imarketsmart.com/hs-fs/file-3555831632-png/blog-files/exit.png) ](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) ## [3 reasons to run an OPT-OUT campaign](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 31, 2015 **Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign.** [Read More **](https://info.imarketsmart.com/blog/3-reasons-to-run-an-opt-out-campaign/) [![](http://imarketsmart.com/wp-content/uploads/2015/08/thumbs-down.png%3Cbr%20/%3E) ](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) ## [15 telephone call don't's for major and legacy gift fundraisers](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 14, 2015 **Two days ago I outlined my "[do's](http://imarketsmart.com/15-telephone-call-dos-for-major-gift-and-legacy-gift-fundraisers/)". Today, here are my "don't's". Both can be found here on [this cheat-sheet](http://imarketsmart.com/wp-content/uploads/2015/08/15-dos-and-donts-for-telemarketing-major-and-legacy-gifts-1.pdf).** [Read More **](https://info.imarketsmart.com/blog/15-telephone-call-donts-for-major-planned-gift-fundraisers/) [![](https://info.imarketsmart.com/hs-fs/file-3555830452-jpg/blog-files/mistakes.jpg) ](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) ## [Why mistakes are awesome and what to do about them](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) By [Greg Warner](https://info.imarketsmart.com/blog/author/greg-warner) On August 07, 2015 **I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She's pissed! You begin to sweat and your muscles become tense. You think to yourself - "This sucks!"** [Read More **](https://info.imarketsmart.com/blog/why-mistakes-are-awesome/) [All posts](https://info.imarketsmart.com/blog/all) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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