--- title: Start Putting These Words Everywhere Right Now description: Start Putting These Words Everywhere Right Now image: https://info.imarketsmart.com/hs-fs/file-3555671307-jpg/blog-files/istock_000025884699small-470x264.jpg --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # Start Putting These Words Everywhere Right Now **![Stop](https://info.imarketsmart.com/hs-fs/file-3555671307-jpg/blog-files/istock_000025884699small-470x264.jpg?width=470&height=264&name=istock_000025884699small-470x264.jpg)Every single one of your supporters wants to *have a meaningful life* and wants to *be remembered fondly* after their lifetime.** Many of these same supporters will contemplate the creation of or revision to an estate plan. And,** **every time they do, your organization has a big opportunity to acquire a planned gift. But how do you know ***when*** the opportunity has arisen? That's the big question isn't it?   **Here are some of the many life events that trigger this kind of thinking:** - Birth of a child, grandchild, niece or nephew - Death of a family member or friend - Illness or injury of a family member or friend (or themselves) - Weddings or divorces - Injuries, sicknesses and diagnoses - Even hearing about a friend's estate causing lots of problems for others— such as their children (as a result of errors, omissions or assumptions by others... after their death of course) - And any other major events   **People might even consider a planned gift at the precise moment when they are:** - Opening a new financial account - Buying or selling securities - Purchasing or revising a life insurance policy - Buying real estate - Selling a business - Or even simply looking at items they own and want to "hand down" such as jewelry or furniture And - Viewing old photographs or videos (especially if they somehow relate to your cause) - Getting a call from an old friend or long-lost family member - Writing memoirs   **Because of every bullet-point listed above, your planned gift marketing needs to be ever-present and ubiquitous but at a low cost— not an easy task. Here's the easiest way to accomplish this. Put the following words everywhere you possibly can:** "Please consider making a gift to {your organization} in your will and financial plan." - on emails; - business cards; - letterhead; - mailers; - reply forms; - booklets; - magazines; - articles; - photos; - banners; - invitations; - research reports; - website pages, etc. LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE - [Tweet](https://twitter.com/share) **Posted by**Greg Warner April 17, 2015 [** Next](https://info.imarketsmart.com/blog/uncover-problems-before-your-supporters-leave-you-forever/) [Previous **](https://info.imarketsmart.com/blog/two-steps-to-make-the-best-of-donor-advised-funds/) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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