It's not just important. It's essential that you allow donors to feel awesome about themselves. Therefore, you just have to give them the "awesomeness coin."

Side one: Giving back

People with capacity usually want to give back to society. By providing them with ways to do just that, you'll be delivering more value to them.

Side two: Paying it forward

Paying it forward makes people feel good too. But it's a little different than giving back because you don't have to have a lot of money to do it. People who make planned gifts are paying it forward and they are awesome! Give your supporters opportunities to pay it forward and you'll be delivering more value to them.

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