--- title: A Guide to Greg Warner's Made Up Vocabulary description: A Guide to Greg Warner's Made Up Vocabulary image: https://info.imarketsmart.com/hs-fs/file-3555671717-jpg/blog-files/istock_000042711568small-451x300.jpg --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # A Guide to Greg Warner's Made Up Vocabulary ![Greg Warner vocabulary](https://info.imarketsmart.com/hs-fs/file-3555671717-jpg/blog-files/istock_000042711568small-451x300.jpg?width=451&height=300&name=istock_000042711568small-451x300.jpg)I like to make up words and phrases. Here's a list of some of them and what they mean:   [**Populist fundraising**](http://imarketsmart.com/populist-fundraising/) - getting small donations from lots of people (it's best to conduct populist fundraising in political campaigns— not to support your mission) [**Fundraising unicorns**](http://imarketsmart.com/stop-looking-for-fundraising-unicorns/) - things fundraisers chase that provide little or no value (Like neat new technologies, branding efforts or "awareness campaigns") **One-legged fundraisers** - you, because you are probably facing insurmountable challenges everyday (I call folks like you one-legged fundraisers because you're job requires you to kick a lot of ass with only one leg) **Solutionists** - my staff (We don't have sales people and we don't pay commissions. Instead my staff are required to seek solutions that provide tremendous value for our clients. Commission programs get in the way of doing that well.) [**Engagement facilitators**](http://imarketsmart.com/your-job-is-not-to-raise-funds/) - you, the fundraiser (I prefer this title compared with something like Director of Advancement.) **Engagement fundraising** - [see my entire diatribe on that here](http://imarketsmart.com/smartideas/introducing-engagement-fundraising-future-marketing-nonprofits/)   LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE - [Tweet](https://twitter.com/share) **Posted by**Greg Warner April 01, 2015 [** Next](https://info.imarketsmart.com/blog/ask-a-volunteer/) [Previous **](https://info.imarketsmart.com/blog/heres-one-more-thing-to-worry-about-as-if-you-dont-have-enough/) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! Enter your email below for tips and tricks guaranteed to help you raise more money and keep more donors at lower costs. ### DOWNLOAD OUR FREE EBOOK [![eBook Image](https://info.imarketsmart.com/hubfs/images/Hardcover-Book-FundraisingIsBroken-e1438787940530.png)](http://imarketsmart.com/resources/ebooks/fundraising-is-broken-ebook/) **A Fundraising Guide for Nonprofits**[![Get My Copy](https://no-cache.hubspot.com/cta/default/1716178/3f31af11-258f-4651-911c-07db0c7c1785.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3f31af11-258f-4651-911c-07db0c7c1785) ### Connect with MarketSmart ### Our Awards [![](https://info.imarketsmart.com/hubfs/images/2015_score_award1-1.jpg)](https://www.score.org/success-stories/marketsmart) [![](https://info.imarketsmart.com/hubfs/images/winner-1.png)](http://scoreawards.score.org/entry/8856382) ### Press Releases [![](https://info.imarketsmart.com/hubfs/images/washingtonpost.png)](http://www.washingtonpost.com/news/on-small-business/wp/2015/05/06/business-rx-how-to-manage-a-rapidly-growing-team/) [**](https://info.imarketsmart.com/blog/a-guide-to-greg-warners-made-up-vocabulary/#top) ![](https://info.imarketsmart.com/hubfs/images/LogoWithSlogan.png) [![](https://info.imarketsmart.com/hubfs/images/winner.png) ](http://scoreawards.score.org/entry/8856382)[![](https://info.imarketsmart.com/hubfs/images/2015_score_award1.jpg)](https://www.score.org/success-stories/marketsmart) ©2015 MarketSmart | 9658 Baltimore Ave., Suite 360, College Park, MD 20740 | [301.289.3670](tel:+1-301-289-3670) | [Privacy Policy](http://imarketsmart.com/privacy-policy/) | [Anti-Spam Policy](https://info.imarketsmart.com/anti-spam)