The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here's why:
- No one uses this word with their family and friends so you shouldn't use it with your donors... they won't "get it"
- It reminds people about death and nothing scares people away from making planned giving decisions faster than thoughts about death
- Dr. Russell James' research found that it increases the likelihood that donors will never be interested in a planned gift and decreases their interest in considering a planned gift as an option for supporting your mission
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