--- title: 2 of the Most Important Fundraising Charts You'll Ever See description: 2 of the Most Important Fundraising Charts You'll Ever See image: https://info.imarketsmart.com/hs-fs/file-3555671992-png/blog-files/screen-shot-2015-03-14-at-8.11.18-am.png --- ### Get weekly nonprofit marketing ideas straight to your inbox ** [301.289.3670](tel:+1-301-289-3670) / [888.618.2015](tel:+1-888-618-2015) [**Contact](http://imarketsmart.com/contact-us) [**  Careers](http://imarketsmart.com/careers) - - - [![Imarketsmart](https://info.imarketsmart.com/hs-fs/hubfs/images/logo-basic-300x451.png?width=300&height=45&name=logo-basic-300x451.png "Imarketsmart")](http://imarketsmart.com/) [Get a Demo](http://imarketsmart.com/request-a-demo/) # Marketsmart Blog # 2 of the Most Important Fundraising Charts You'll Ever See Thanks to [AFP's Growth-In-Giving Initiative](http://www.afpnet.org//Audiences/ReportsResearchDetail.cfm?ItemNumber=5181), you now have a very simple way to evaluate your organization's year-over-year results for gains and losses. On [their web](http://www.afpnet.org//Audiences/ReportsResearchDetail.cfm?ItemNumber=5181) page you can also find free downloadable Excel files to help you dump your numbers in so you can review and analyze your results. [![AFP Gigi chart](https://info.imarketsmart.com/hs-fs/file-3555671992-png/blog-files/screen-shot-2015-03-14-at-8.11.18-am.png?width=740&height=386&name=screen-shot-2015-03-14-at-8.11.18-am.png)](https://info.imarketsmart.com/hs-fs/file-3555671992-png/blog-files/screen-shot-2015-03-14-at-8.11.18-am.png) Once you've done that you'll need to determine the 80/20 for both your gains and losses. You can do that using Pareto Charting in Excel. [Here's how to do it](http://www.excel-easy.com/examples/pareto-chart.html). The chart below shows that a small number of donors delivered the biggest donations (shown with red dots connected by red lines). An analysis of most nonprofits' revenues will result in a chart like this. Although, nowadays, many are seeing it become a 90/10 chart instead of 80/20. [![Pareto charting for fundraising](https://info.imarketsmart.com/hs-fs/file-3555672002-png/blog-files/screen-shot-2015-03-14-at-8.30.28-am.png?width=732&height=464&name=screen-shot-2015-03-14-at-8.30.28-am.png)](https://info.imarketsmart.com/hs-fs/file-3555672002-png/blog-files/screen-shot-2015-03-14-at-8.30.28-am.png) [Majorgivingnow.org](http://majorgivingnow.org/) is an initiative funded by the Corporation for Public Broadcasting. They created an Excel file you can use too. [ You can get it here at the top of the page](http://webcache.googleusercontent.com/search?q=cache:pwLNppSTFakJ:majorgivingnow.org/downloads/xls/Gift_Chart.xls+&cd=1&hl=en&ct=clnk&gl=us).   I believe, if you monitor your gains vs. losses and focus on the 80/20, you can't lose. Let me know if you agree.   LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE - [Tweet](https://twitter.com/share) **Posted by**Greg Warner March 13, 2015 [** Next](https://info.imarketsmart.com/blog/ya-gotta-give-em-value/) [Previous **](https://info.imarketsmart.com/blog/keep-your-chin-up-and-keep-trying/) Search this site on Google Search Google #### Get Weekly Tips ![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/majorgiftmotivatorCTA-e1438624761470.png)Get captivating motivational quotes~*hand-picked for major and planned giving fundraisers*~delivered via email every Tuesday.![](http://11034n4348rz28bwol8ogod8.wpengine.netdna-cdn.com/wp-content/uploads/2015/08/majorgiftmotivator-tile-sidebar-image-e1438802110804.jpg) [![Get Motivated](https://no-cache.hubspot.com/cta/default/1716178/3152951d-d234-4e33-8af5-19882b865e06.png)](https://cta-redirect.hubspot.com/cta/redirect/1716178/3152951d-d234-4e33-8af5-19882b865e06) ### JOIN THE CLUB Become a better fundraiser! 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